Optional marketing

Get your property seen. Keep your sale in your hands.

An optional €1,900 marketing pack, including VAT, with a written presentation and distribution plan approved before work begins.

Start your property case ↗
properly / your property workspace◈ Private case
YOUR PROPERTY / CASE WORKSPACE ● In progress

Your next move.
All coming together.

S Seller B Buyer A Advocate Direct engagement pending
overviewconversationdocumentstasks
✓Seller-led viewingAssigned to SellerSaturday
○Review the property briefAssigned to BuyerNext action
○Confirm professional engagementAssigned to LawyerPending
○Agree the campaign briefAssigned to SellerOptional
◈ Shared coordination, clear responsibilities.properly.
Platform illustration with example data. Legal work starts only after professional engagement and acceptance.
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Property brief addedOne shared document room
✓
SBG
Your move. Your team.Seller · buyer · case lawyer
01 / YOUR NEXT MOVE

Presentation with a clear brief

Agree the property description, photographs and any other creative work. Photography, floorplans and video are included only where the written quote says so.

02 / YOUR NEXT MOVE

Choose the distribution channels

The plan can include Facebook, Bazaraki, other suitable property portals and newsletter distribution, subject to platform rules, account access and content approval.

03 / YOUR NEXT MOVE

Approve the budget before launch

Confirm the campaign duration, placements, media allowance, production work, reporting and any additional platform charges. No advertising spend is authorised by simply opening a case.

04 / YOUR NEXT MOVE

Keep the boundaries clear

The seller handles viewings and buyer discussions in this model. Marketing support does not guarantee enquiries, a particular price or a completed sale. Automated cross-posting is not enabled.

THE WORKSPACE IN PRACTICE

See the process take shape.

Example data, clear roles.
Try the tabs in the illustration.

properly / your property workspace◈ Private case
YOUR PROPERTY / CASE WORKSPACE ● In progress

Your next move.
All coming together.

S Seller B Buyer A Advocate Direct engagement pending
✓Seller-led viewingAssigned to SellerSaturday
○Review the property briefAssigned to BuyerNext action
○Confirm professional engagementAssigned to LawyerPending
○Agree the campaign briefAssigned to SellerOptional
◈ Shared coordination, clear responsibilities.properly.
Platform illustration with example data. Legal work starts only after professional engagement and acceptance.
▤
Property brief addedOne shared document room
✓
SBG
Your move. Your team.Seller · buyer · case lawyer

One case, with a clear owner for each step.

You bring the property you are selling or the one you want to buy. The seller handles viewings, both parties prepare the terms, and the accepted lawyer records progress through the agreed legal and completion work.

Explore the eight-stage workflow ↗

Start with the brief.

Opening a case is free. The fixed-price digital sale package is €3,995 including VAT, paid at the start after suitability, scope and professional engagement are agreed. Opening a case does not collect payment. Any package payment follows the agreed scope and professional engagement.

See the price and scope ↗

Agree the audience and the work before choosing channels

Start with the actual property, accurate description, viewing availability and the type of buyer enquiry you can respond to. A marketing plan should say what will be produced, who approves it, where it may appear and what the agreed budget covers.

Photography, video, floorplans, ad spend, platform fees and reporting should not be inferred from the word “marketing”. The optional pack is €1,900 including VAT, but its written scope must identify the deliverables and allowances before work starts. No spend is authorised by opening a case.

Make property claims supportable

Check descriptions of area, title status, parking, storage, permissions and included items against the relevant information. Label an uncertain point as a question. Do not promote an investment return, development right or completion date as established merely because it sounds attractive.

Ask who is responsible for reviewing and approving the final material. Platform rules, account access and external approval can affect placement. Mentioning Facebook, Bazaraki, newsletters or another portal does not imply a partnership, guaranteed publication or automated cross-posting.

A campaign needs a practical response and viewing plan

Decide who receives enquiries, answers property questions and conducts viewings. Keep a consistent brief so that every potential buyer receives the same factual information. Record questions requiring professional review rather than improvising answers to preserve momentum.

Marketing visibility is not a guarantee of enquiries, price or a sale. The seller-led model leaves viewings and offer decisions with the owner. Any regulated agency work needs an appropriately licensed provider and a separate lawful arrangement. The digital case supports the later transaction rather than replacing those responsibilities.

Properly is a technology and coordination platform. Independent professionals carry out regulated work under their own appointments. The case lawyer’s client and scope must be clear, and the other party may need separate independent advice. Read the platform role and scope.

Questions before your next step.

Is marketing included in €3,995?

No. The marketing pack is an optional €1,900 including VAT, separately approved and paid at the start of that work.

Does Properly publish a public property listing?

Properly itself has no public home catalogue. Any approved external placement is specified in the marketing agreement.

PLAN YOUR NEXT STEP

Keep the right details connected.

Seller-led viewings

The seller organises and conducts viewings. Properly helps the parties keep dates, questions and follow-up actions in the case.

YOUR NEXT CHAPTER, CONNECTED

Make your next move a proper one.

€3,995 including VAT. A clear digital process.
You handle viewings. Your appointed lawyer handles the agreed legal work.

Start your property case ↗

YOUR NEXT MOVE

What brings you to Properly?

Choose your starting point, then create your account with email, phone number and password.

I'm selling a property ↗Prepare the €3,995 package: property brief first, reviewed scope before payment.I've found a property to buy ↗Bring the property details and prepare your questions.

Have a question before you start?

Booking opens Sumly's calendar. Mention Properly and your property question. Keep identity documents, bank details and confidential legal advice in the agreed private channel.

Already have an account or an invitation? Log in ↗

Opening an account and case is free. The €3,995 package including VAT is paid only after suitability, scope and professional engagement are agreed.
Opening a case is free. Package payment and professional engagement are agreed before work starts.